đIs Your Gifting Strategy Ready for 2025?đ
Download the Corporate Gifting Guide 2025, your playbook for building smarter, more meaningful connections in a digital-first world.
đ» Go Digital, Stay Personal
Discover how leading businesses are using gifts to deliver fast, flexible, and inclusive rewards that feel personal, not generic.
đ Create Branded Moments That Stick
Make every gift an extension of your company culture with custom journeys and on-brand experiences that show you care.
đ± Lead with Purpose
Align gifting with your CSR goals, from sustainable impact to social good, and give recipients the option to donate their reward.
In a hyper-digital, hyper-distracted world, attention is currency, and connection is harder to earn than ever. As inboxes overflow and face-to-face moments become fewer and further between, a well-timed, well-delivered gift can do what an email or Zoom meeting canât: cut through the noise.
Thatâs why the most forward-thinking businesses arenât treating gifting as an afterthought or a seasonal task, theyâre building it into their culture, brand experience, and employee strategy. Not just to say thank you, but to create tangible, memorable touchpoints that reinforce values, drive loyalty, and show real appreciation.
In this blog, we explore five powerful trends that are redefining what great gifting looks like and why they matter more than ever in todayâs world of work.
1. Digital Gifting Is Becoming the Standard
The days of bulk-buying hampers and sending out physical merch are numbered. As the workplace becomes more digital, so too does the way we recognise, reward, and build relationships. Over the past year, more and more UK consumers purchased at least one digital gift card, and businesses are taking note.
Digital gifting offers something traditional methods simply canât: speed, scale, and simplicity. Thereâs no need for shipping addresses, no delays in delivery, and no stock issues to worry about. With just an email or phone number, companies can send a thoughtful, useful gift in seconds, whether to one person or thousands.
And for recipients, digital gifting offers flexibility. Instead of receiving something generic, they get the freedom to choose something theyâll actually enjoy. Thatâs why we’ve prioritised multi-brand eGift card bundles, giving recipients a curated selection of top brands to choose from, and giving businesses an instant, scalable way to make their gifting feel personal.
This shift is the new baseline. If your corporate gifting strategy doesnât include digital options, youâre already behind.
2. Choice and Personalisation Are No Longer Optional
In 2025, a one-size-fits-all approach to corporate gifting just wonât cut it. Employees and clients expect more than a generic reward, they want something that feels relevant, personal, and, most importantly, like a choice.
This is especially true in the workplace, where diverse teams mean diverse preferences. What feels like a treat to one person might be totally irrelevant to another. Thatâs why choice has become the most valuable feature in corporate gifting – and why businesses are leaning into flexible, multi-brand options.
Weâve built this into our digital gifting model. Our eGift cards allow recipients to choose from a hand-picked selection of popular UK brands, across categories like food, wellness, entertainment, and lifestyle. Itâs personal without being complicated. And it helps companies make sure that their gifting strategy is inclusive, modern, and meaningful.
3. Gifting with Purpose Is Driving Engagement
Todayâs employees and clients care about more than just what they receive – they care about what their gifts represent. Increasingly, people want to see their companies make values-driven decisions, including when it comes to recognition and rewards. Thatâs why purpose-led gifting is quickly becoming a key trend in corporate culture.
Whether itâs choosing sustainably packaged items, supporting small UK businesses, or making a positive social impact, businesses are now expected to align their gifting with broader CSR (Corporate Social Responsibility) values.
WellBox has embedded this principle into every gift. With our eGift cards, every order includes a meal donated to someone in need in the UK, thanks to our ongoing partnership with City Harvest. Plus, recipients have the option to donate the value of their gift card to a cause they care about, instead of spending it.
This kind of thoughtful, purpose-led approach resonates deeply with modern workforces and clients. It transforms a simple transaction into something more meaningful – a moment that reflects who your business is and what it stands for.
4. Data-Driven Gifting Strategies Are Emerging
In the past, corporate gifting was mostly reactive – send a hamper at Christmas, a voucher at a work anniversary, and hope it lands well. But as employee experience and client engagement become more strategic priorities, companies are starting to apply the same principles they use in marketing and HR to their gifting: data, timing, and personalisation.
Forward-thinking businesses are now using data to identify when to gift (key milestones, engagement dips, performance peaks) and what to gift based on role, preferences, or location. Gifting is becoming part of a broader employee lifecycle strategy, not just an occasional gesture.
Our digital gifting tools support this smarter approach. With bulk send options, branded redemption journeys, and flexible delivery, our platform makes it easy to roll out gifting programmes that feel personal, even at scale. You can tie rewards into onboarding workflows, quarterly performance cycles, or even automated recognition campaigns.
The result? A gifting strategy thatâs not only more impactful but also measurable, repeatable, and aligned with your business goals.
5. Branding and Experience Are as Important as the Gift Itself
In a digital-first world, the way a gift is delivered matters as much as the gift itself. A thoughtful gesture can lose impact if it arrives in a clunky, unbranded or impersonal way. Thatâs why the best businesses are now focusing on the full gifting experience, from first click to final thank you.
Branded delivery, personalised messaging, and smooth user journeys are fast becoming the norm. Whether you’re rewarding staff or engaging clients, the gift should feel like an extension of your brand, not an afterthought.
We make this easy with fully brandable redemption pages. When you send an eGift card with us, recipients donât just receive a generic link, they get a curated, on-brand experience that reflects your tone, values, and visual identity. It’s an opportunity to reinforce your company culture or customer relationship in a subtle but powerful way.
Looking Ahead: The Future of Gifting Is Flexible, Purposeful, and Human-Centred
As we move deeper into 2025, one thing is clear: corporate gifting is no longer about ticking a box, itâs about building relationships. From digital convenience and personalisation to purpose-driven impact and brand experience, the way we gift says a lot about how we value our people.
Weâre proud to be at the forefront of this shift. Our multi-brand eGift cards and digital gifting solutions are designed to help businesses stay ahead, by making it easier to reward meaningfully, at scale, and with impact.
