5 Essentials Tips for Attracting Gen Z Employees

5 min read

As the newest generation to enter the workforce, Gen Z (born between 1997 and 2012) are landing full of tech-savvy skills and unique perspectives, which can be a great addition to any business; however, in contrast to their millennial counterparts and older workforce, they bring new expectations and challenges.

When it comes to recruiting and employee onboarding this generation of employee, employers and recruiters need to understand their unique wants and needs.

In this post, we’ll discuss what really matters to Gen Z in the workplace and suggest practical solutions to implement to ensure your next hire is the perfect fit.

Make it personal and face-to-face

Starting a new job can be an intimidating experience, especially when it could be your first professional role. A successful onboarding process sets the foundation for employee engagement, job satisfaction, and productivity.

The importance of employee onboarding can’t be understated for Gen Z.

Gen Z is the first generation to grow up completely immersed in digital technology, with over half spending at least 10 hours a day on an electronic device. However, 72% of Generation Z prefer in-person communication in the workplace, and 40% expect daily interactions with their boss or feel something might be wrong.

They want to feel valued and welcomed into the company. Your onboarding process can set the tone for how Gen Z employee feels about the company culture and their place within it.

The onboarding process can make all the difference in how comfortable and welcoming new employees feel. First impressions count, and if you can create new employees who feel valued and supported from the start, you’re more likely to keep them engaged and happy in their new role.

A good onboarding process should be friendly, approachable, and personalised to the individual employee. They want a personalised experience throughout the recruitment and onboarding process. Think about how you can personalise and tailor your communication and make time to meet them face to face.

40% expect daily interactions with their boss or feel something might be wrong

Your Values Count for Employee Engagement

It’s about more than what your company does but how you do it.

Research shows that Gen Z value authenticity and transparency above all else, especially in the workplace. This means that it’s more important than ever for companies to communicate their company culture, mission, and values during the employee onboarding process.

One of the key things Gen Z is looking for in a workplace is a sense of purpose and belonging. They want to feel like they’re part of something bigger than themselves and that the work they’re doing has a real impact on the world. This is why it’s so important to communicate your company’s values and mission early on in the onboarding process. Be clear about what your company stands for and how your employees are making a difference.

Another important value is diversity and inclusion. They want to work for companies committed to creating a welcoming and inclusive environment for everyone, regardless of their background or identity.

Highlight any employee resource groups or diversity initiatives that your company offers. Ensure you communicate your company’s commitment to diversity and inclusion during onboarding.

In short, your company’s values are a crucial part of the employee onboarding process.

Gen Z want to work for companies that are authentic, transparent, and committed to making a difference in the world. By communicating your company culture, mission, and values during onboarding, you’ll be well on your way to attracting and retaining top talent from this generation and building employee engagement early. It’s not just a job; it’s about being part of a community.

Package Deals

Gen Z may prioritise security more than their Millennial counterparts, but they’re also looking for much more than just a paycheck.

Research shows that 65% of Gen Z view salary as important but prioritise training and development, career skill growth, and value self-improvement. This means that when recruiting, it’s crucial to offer comprehensive package deals that address these concerns.

In addition to salary and career development, they naturally value their health and wellbeing.

In fact, a whopping 70% of respondents reported that having a wellbeing package is a top must-have when considering an employer. These could include gym memberships, mental health support, and wellness programs.

Package deals can help show Gen Z that you value their needs and priorities. Consider bundling benefits and resources together to offer a comprehensive package deal that appeals to Gen Z’s preferences and desires. This approach can help make your company more competitive in the job market, as well as create a more engaged and satisfied workforce.

Remember that Gen Z is looking for more than just a paycheck. Offering a package deal that includes salary, career development, and health and wellbeing benefits can go a long way in attracting and retaining this valuable generation of employees.

You can show flexibility is by offering remote work options

Flexibility Counts

Gen Z is a generation that values flexibility more than any other previous generation. As an employer, you must offer flexibility to attract and retain the top Gen Z talent. For them, flexibility isn’t just a perk; it’s an expectation and key to employee engagement.

One way to show that you value flexibility is by offering remote work options. Companies that offer remote work are more attractive to Gen Z because it shows that you value work-life balance and trust your employees to get the job done. According to a study by McKinsey, 87% of the average workforce demographic after the pandemic are more likely to opt for a remote work environment when offered. It also enables you to work with more digital natives and build a global workforce.

The benefits of flexible working are numerous. For example, it reduces commuting time, saves money on office space, and increases productivity. When employees can work remotely, they can manage their time better and work in an environment that suits them best. Plus, they are happier and more satisfied, increasing employee engagement and retention.

You must show you are a flexible employer to attract Gen Z talent. Make it clear in your job ads, and be ready to answer questions about flexible working during the interview and employee onboarding process. Gen Z candidates will be likelier to choose you if they see that you value their work-life balance and trust them to get the job done, no matter where they are working from. In summary, Gen Z values flexibility more than any other previous generation. If you want to attract and retain the top Gen Z talent, you need to offer flexibility as an employer. By offering remote work options, you show that you value work-life balance and trust your employees. Additionally, you get the benefits of working with digital natives and building a global workforce.

Team Up

Gen Z puts a lot of weight on the recommendations and opinions of their peers. This is why employee referral programs are a great way to tap into that trust and attract top talent. Not only does it help to bring in like-minded candidates, but it can also aid in retaining the talent pool of your company and increase employee engagement.

Consider incentivising your employees to refer top talent. Showcase your program on your website and social media to spread the word and encourage participation. This can make for a hassle-free and smoother recruitment process while saving costs in the long run.

By teaming up with your employees, you not only foster a sense of camaraderie and community within your organisation, but you also create a powerful network of connections that can help your business thrive. So, why not work together and help each other grow? It’s a win-win situation for all involved.


Companies that are able to offer flexible working hours, room for career progression, and an overarching purpose are likely to be most attractive to younger employees and will see higher levels of employee engagement. Authenticity and transparency in the workplace are also crucial to them. To make their workplace an inviting environment for Generation Z, businesses must ensure they have a strong employer brand, competitive benefits in addition to salary, and personalised communication.

Generation Z’s expectations for their working environment include emphasising collaboration, technological proficiency, and adaptability. Additionally, diversity, equity, and inclusion in the workplace are significant to them. Finally, they always seek fulfilling and meaningful opportunities for their personal and professional growth.

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