Meet the Brand – Serious Pig

1 min read

This month we catch up with Klarissa from Serious Pig. Their tasty crunchy snacking cheese can be found in our Entice and Celebrate boxes.

The Crunchy Snacking Cheese is their best seller and probably their most innovative snack. A whole wheel of mature Italian Quattrocento cheese which has been crumbled and baked in a super special oven. The result: a seriously crunchy 100% cheese snack that’s off the chart tasty. It’s a snacking game changer!

Here is what Klarissa had to tell us about the brand and what is in store for the future:

When did you begin your business and where did the idea come from?

Like all the best stories, it started down the pub. Inspired by the idea to match the quality of craft beer and artisan wine with delicious and innovative snacks. We’re passionate about top-notch snacking and want our snacks to be satisfying, full of flavour and better than any existing savoury snack.

How has your business grown since?

Early on our focus was pubs and bars, but we’ve since grown our distribution and now supply a wide range of customers all around the country. Not only do we have hundreds of fantastic trade accounts, we also have a loyal fanbase of 10,000 Club Seriously members who are all as serious about snacking as we are.

What does the future hold for your business?

We’re on a journey to become the UK’s No.1 premium savoury snack brand. We’re always thinking about our next exciting snacking venture and we’ve got already a couple of new snacks in the pipeline. Spoiler Alert there’s a fourth Crunchy Snacking Cheese flavour coming soon!

Any other interesting facts you think our customers would like to know?

Our natural products are affordable and we believe, to sustain natural habits, they have to be pocket-friendly or else people will just go back to buying the cheap drugstore chemical products in no time. So all my products will always be pocket-friendly and plastic-free.

For more on Serious Pig, you can find their website here – or enjoy them as part of our range of snack items within our Food & Drink boxes.